Invesco Van Kampen Consulting began New Word Order research by teaming with political consultants and word specialists maslansky, luntz + partners. We used a unique "dial session" research technology to measure investors' emotional response to words, jargon and phrases common in defined contribution plans. During these sessions, investors registered their responses to what they heard by turning a remote control dial up for positive and down for negative. We used the responses to determine "words to use" and "words to lose." We then validated our findings by surveying investors nationally. And here's what we found — it's not what you say, it's what people hear.
Participant Communication Strategies
'Finglish' Is the Problem
The Financial Security Project at Boston College featuring Invesco Van Kampen Consulting's David Saylor in a humorous video asking people to define commonly used "financial English"